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Designing for change, keeping customers uncomfortable

October 2, 2015

This is my take on the pros and cons of frequent vs. infrequent change in your product and how to best serve your customers based on your chosen strategy.

Error page tracking in Google Analytics

September 21, 2015

Are you aware of how many 404 “not found” errors your website is really serving? Are you aware of which URLs are causing this error? Read on to find out how to add the tracking to Google Analytics with a couple small snippets of JavaScript.

CFWheels, meet Docker

July 20, 2015

I was stoked when I saw that Adam Chapman had created a Docker setup for CFWheels and Lucee. If you're familiar with CFWheels, this is a great way to jump in and see if it's right for you.

Effective "Press" and "Media" pages

July 9, 2015

Your site can probably do more to serve journalists, bloggers, reporters, and promoters. An often-overlooked page for smaller- and medium-sized websites is a Press or Media page.

Modular CSS

June 29, 2015

One of the best parts of SMACSS and other CSS methodologies is the concept of modules.

A simple rule of thumb for evaluating your web content

September 29, 2014

Kristina Halvorson's Content Strategy for the Web contains a simple, yet effective tip for evaluating your content. It blew my mind to pieces, so I decided to draw up a handy chart.

Simplified Body Glide package design

September 18, 2014

I love seeing a piece of design go from "amateur Photoshopper" to simple and clean. See this quick post on how Body Glide delighted my inner design nerd recently with their package redesign.

Sass and CSS style guide

September 8, 2014

Over the past few months, I have been working on my own Sass and CSS style guide. Following is a summary of what I included in my style guide.

Simplistic vs. simple in product design

August 28, 2014

We've all heard of it before: "I want something simple." When you're building a product, this sentiment can sometimes lead you down the deceptive path of simplistic. There is an important difference between the terms.

Draftsman gem: Add a draft state to your Ruby on Rails and Sinatra relational models

August 18, 2014

Draftsman is my new Ruby gem that lets you create draft versions of your database records. If you're developing a system in need of simple drafts or a publishing approval queue, then Draftsman just might be what you need.

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.