Digital Creativity & Strategy

With over 20 years of experience, I help plan, execute, and optimize digital experiences.

My latest work

S’more Scout

My first foray into niche blogging. An unnecessarily opinionated niche site about everyone’s favorite campfire pastime treat.

About this project


Website and content how-to guides, battle-tested across many years and projects.


My latest ideas and lessons learned.

Building long HTML class attributes with arrays

Often, I run across code that builds a long HTML attribute value like this: This is a simplified version of the horror, and it already…

Setting up all kinds of full-domain redirects in S3 and CloudFront

The longer a company has been on the web, the more likely that it has some history and cruft built up that needs to be cleaned and…