The blog of Chris Peters · Web design, web development, and tech stuff · About Me

Posts About Advertising



Keyword research: How to run an AdWords campaign

A crucial part of running an AdWords campaign is selecting relevant and profitable keywords. The wrong keywords can suck away your budget faster than you can say, “No, Google!” leaving you with absolutely nothing in return.

I will list a few tips for finding keywords to use in your AdWords campaigns, how to organize those keywords for maximum effectiveness, and how to enter those keywords into the system without screwing yourself over.

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Mini-series: How to run an AdWords campaign

In this mini-series, I will be describing how I set up and maintain a Google AdWords search campaign. There are many roadblocks that Google has in your way that can waste you a lot of dollars. Running a search campaign often is not as simple and intuitive as you would think.

Oh yeah, and my posts will be based on setting up a fake advertisement for marble toilets.

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